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What is SEO

Search engine optimisation, or SEO, is the process of optimising your website or blog so that the search engines like Google, Yahoo and Bing will rank it higher in their results. When people are searching for the types of information on your website you want to try to be on the first page of results if not in the top 5 positions.

If the search engines consider your pages more relevant than your competitors then you will appear higher in the SERP’s, or search engine results pages. The higher you are, the more likely that someone will click the link to visit your site. If your website/blog provides the information that the searcher (potential customer) is seeking and better yet offers a product or service that will solve his or her problem – then you may make a sale.

The main thing to remember is that there is no point in using “black hat” methods to try to trick the search engines because they will catch up with the tricky methods and may even ban your website altogether. If you are going to put a lot of effort into your website then be sure to do it in line with the search engines TOS (terms of service) and using only “white hat” methods as it will pay dividends in the long run.

Provide useful and informative information on your website and use only ethical service companies and methods to optimise your website and you will increase your ranking. Bear in mind that the search engines want to provide quick and accurate results to their searchers (clients) so it is your challenge to help them.

 

 

 

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